Wardrobe | Love Me Do: Radley x BHF

Photos and Video by the amazing Dear Little Daisy
March 2018

Ivy Wears: Boden Cardigan, Boden Knitted Dress*, John Lewis Tights, Boden Shoes*

It was a collaboration with the British Heart Foundation and Radley back in 2016 (you can see it here) which encouraged me to go a lot more public with Ivy's story and since then it has proudly become a well discussed topic on our blog and social channels in order to create awareness and to raise some money for charity and I am completely and utterly honoured to say that we have been asked again to collaborate with Radley on their latest British Heart Foundation #RadleyHeartsHer campaign, 'Love Me Do'.

The collection, which launched on the 19th March, features some of Radley's classic designs in black, petal and berry red and 15% of the sale price for each item goes directly to The British Heart Foundation to fund the vital research projects they carry out here in the UK. At the same time, Radley will be holding a bag amnesty scheme in store where you can donate a pre-loved Radley bag in exchange for a £50 voucher with the old bag being donated to the BHF as well.

I'm sure you don't have to look very far to find someone whose life has been affected by Heart Disease (if you're here, you don't need to look further than Ivy) and it's charities like the British Heart Foundation that have driven research to get us into the amazing position we are in now but there is still so much more to be done that will help us and the millions more people that will be affected in the future.

We were kindly gifted a cross body bag from the Love Me Do collection, and we would like to give you the chance to get your hands on it! Each £5 donation will get you an entry into the draw to win the bag (a £10 donation is 2 entries, and so forth) which is real leather and retails at £159

You can make your donation here

The draw will close on Easter Monday (2nd April) at 7pm and a winner will be selected using a random generator shortly afterwards. You can also enter for free on instagram by following both @amyrosewatts and @dearlittledaisy and then commenting on the competition image on our page with the person you'd think would also like a chance of winning

Thank you once again for all the support you have shown us - it is nice to give something back! - and good luck to all of you entering.

You can shop the entire Love Me Do collection here

You can read all posts about Ivy's heart here