Out | Little Bird By Jools AW17

Wednesday 10th May




































































Ivy and Imogen wear all Little Bird


It doesn't matter how many Little Bird press days we go to, I still get unbelievably excited to see what's to come in the season ahead - even more so when we get to share it with Kerrie and Imogen - and unsurprisingly this collection has once again lived up to expectations with the great british fairground and good old fashioned cross stitch forming the foundations of this first phase of AW17.

The early autumn last year was one with some of our most loved pieces in (you can see these here) so personally, I love to see the updated favourites like the incredible farm scene dress going from blue to red and farm to fairground, the all over print pyjamas coming back once again and the iconic wellies also getting a fresh feel for the upcoming muddy months. But it looks like the newly added textures will be making it to the top of our wishlists this time around with fancy knits and cord adding that little something extra to this Little Bird collection with the white knitted polo being my must have for the season (alongside the rainbow jersey bomber which is available in baby and child)

I certainly don't want to wish away the summer that we've not even got to yet but I can't contain my excitement for these latest bits to arrive in August (and all the amazing twinning that awaits!) - who's with us? Let us know your thoughts on all the new bits and pieces over at @amyrosewatts or #littlebirdbyjools