Out | Little Bird By Jools SS17 (Phase 2)

Tuesday 7th February








Ivy making all kinds of demands with the buyers and print designers





















this pattern will have the matching sun hat



gorgeous night dress










also available in matching t-shirt




also available in sleepsuit



also available in baby romper













Ivy Wears: Little Bird Cardigan, Little Bird Dress*, Little Bird Pumps

Well at the last Mothercare Press Day (here) we were promised by the Little Bird team there would be a lot of surprises still to come -as if the reveal of the maternity and nursery collections weren't enough excitement for one season - but they were not kidding, and easily the best Summer collection ever is due to hit shops in the next couple of weeks.

With our re-location putting us conveniently just down the road from Mothercare HO, we were invited by the team to come and get a sneaky look at the product we've all been dying to see at their very fancy new offices and we were very lucky to spend an amazing afternoon with the entire team, chatting and snapping all things Little Bird whilst Ivy charmed the pants of every single person that she met. So much so, she was invited up to floor 3, where the magic really happens, to meet directors and play ping-pong, and I wasn't!

So the clothes - where to begin?! I've said enough times on this blog that I'm not that much for a summer-lover when it comes to clothes but this collection makes me want to jump on a plane and live in basking hot sunshine every day just so we can hang out in tiny denim rompers and towelling rainbows 365 days a year. The print team have gone up and beyond this season with the picnic print and vintage-inspired florals really standing out for us - being so true to the Little Bird brand but in the most amazing concepts yet and we are both so excited for the vast amount of unisex twinning opportunities between Ivy and imminent baby boy. Other favourites include the rainbow chevron dress, the patchwork pieces and the rainbow trim 70's blouse - more perfect introductions to the ever-growing brand whilst staying firmly within those retro roots.

As ever, George and Jools have absolutely pulled another incredible collection out of the bag and I cannot thank them or the Mothercare team enough for having us for the afternoon. The best news yet? These pieces officially start to become available in stores tomorrow (as does the long awaited maternity pieces) with the whole collection out by mid-March!

Which are your favourite pieces from this collection? Don't forget to show us @amyrosewatts by tagging #littlebirdbyjools